Friday, August 12, 2011

How To Play Nice - Corporate Social Media

Advice on how to play nice in the social media sandbox for corporations. Number seven in the Forbes series 'The 10 Dont's Of Corporate Social Media - Don't be Indiscreet Or Illegal' includes tales of reputations destroyed in minutes as the immediacy and reach of social media is underestimated over and over again with disastrous consequences.

The real-time nature of social media is a double-edged sword.

On one hand, the immediacy makes social media continually relevant, powerful, and of-the-moment. Just look at how it is being used this week to create flashmobs in the London riots. It is redefining politics, and life — not only life on the web, but life off the web as well.

On the other hand, social media’s combination of immediacy and indelibility can allow some tremendous gaffes – that could haunt you, your company and your brand for a long time to come. If you can write it the moment you think it, you can write some pretty dumb or hurtful things. Ready, fire, aim has never been a particularly good strategy for building organizations’ reputations!
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