Wednesday, August 3, 2011

Snoopy Goes Social

The Peanuts Brand is hurtling full speed into the 21st century with Charlie Brown, Snoopy and the Gang branching out into social media. The current Facebook page for Peanuts Worldwide has 800,000 followers - a terrific platform to spring the 61 year old cartoon characters into the digital age.

You’re a Good Brand, Charlie Brown.

And starting today, thanks to major news from Peanuts Worldwide, you’re a globally growing digital brand, as well.

Charles Schulz’s entire cartoon gang is expanding into mobile gaming, e-books, Facebook and digital apps, Peanuts Worldwide and its owner, the Iconix Brand Group, have just announced Wednesday.

The growth into new platforms and formats is all part of a massive push to “make ‘Peanuts’ relevant to younger fans,” Iconix chairman and CEO Neil Cole told Comic Riffs on Tuesday.
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