Tuesday, September 6, 2011

Maximizing Marketing Automation

Consumers have automation fatigue. As a business owner, you understand the value in customers that choose, follow and interact. Those are the ones that want your services. There are a plethora of tools available to boost your numbers with fake followers and friends, but choosing and utilizing automation tools wisely is the smartest step toward paying customers.

Social networks, search engines and online resources have all created new challenges for business-to-business marketers. Prospects do more research on their own, and it’s not always easy to know how to reach them.

So how do you adapt to the changing landscape, in order to engage and nurture potential customers more effectively?

Here are five areas that B2B marketers should be paying careful attention to and selecting their marketing automation tools accordingly.
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