Namely, social media.
These new ratings are good news for social media (Facebook in particular) and good news for Nielsen. By offering a ratings service for social media Nielsen has sudden re-invented its business model and made itself relevant.
Good move, Nielsen.
As I perused the ratings information what struck me as interesting was the fact although Facebook saw the most visitors for the month of May, Blogger had the second highest number of visits.
There is a wealth of information regarding social media usage by Americans in the new Nielsen report and you can bet savvy social media mavens (like us) will be all over it...
Indeed, among the top 10 online user categories, social networking and blogs accounted for 22.5% of users’ time, followed by online video games at 9.8%, email (7.6%), portals (4.5%), video or movies (4.4%), search (4%), instant messages (3.3%), software updates (3.2%), classifieds or auctions (2.9%), and news and current events (2.6%).
The time users remain online (35.1%) was spearheaded by myriad activities and topics, including multi-category entertainment options, adult entertainment, sports, corporate information, schools, banking, educational resources and such.
The dominance of Facebook underscores why studios are embracing the site for catalog movie rentals — despite the fact that few visitors’ watch and rent movies online compared with other activities.
Notably, 97% of social media is accessed from the PC, while 37% also is accessed from a smartphone. Gaming consoles and the Apple iPad lag way behind at 3% each. Other options include Internet-enabled TVs (2%), e-readers (2%) and portable music players (1%).
The most popular activity on portable devices is music downloading while social networking is valued higher at 30% compared to 26% for music. The most valued portable feature is GPS at 56%.
Visitors spent 53.5 billion minutes on Facebook in May, compared to just 12.5 billion minutes on Google (not YouTube). Yahoo generated 17.2 billion user minutes and YouTube (9.1 billion minutes). Others destinations included AOL (11.4 billion minutes), MSN/Bing (9.5 billion minutes) Ebay (4.5 billion minutes), EA (4.3 billion minutes), Apple (4.3 billion minutes) and Microsoft (3.4 billion minutes).
Click here to read more of the above article or click here to access the complete Nielsen report.