Friday, September 30, 2011

Online Gamers Make Great Online Shoppers

The idea that online gamers might be more receptive to online seems like common sense to me. After all, they are more likely to purchase items online and likely more comfortable navigating a virtual landscape. Online advertising to a gamer is like a billboard along the highway to a trucker: It's just part of the scenery and nothing to be afraid of.

The next step fr marketers is to find a way to target their adds in front of the most receptive gaming audience. Demographic reports of the online gaming community show that as a whole, the average of the online gamer is increasing; more adults than ever before, both male and female, are turning to online gaming for entertainment. They till virtual farmland, build virtual cities and fight virtual battles. No matter what your particular interest there is likely a virtual gaming environment devoted to it.

For now, it seems like a good idea to get your ads in front of online gamers in way you possibly can. Eventually I expect there to be more targeted methods for reaching just the specific online gamer demographic that suits your market.

Overall, social gamers buy more than expected. For example, 32% say shopping makes them happy, 7% would use real money to purchase a virtual item not for the game, 14% have used real money to purchase virtual currency, 13% use a branded virtual good, and 18% paid to play a game or get items in a game.

On average, gamers spend $42.70 on in-game items or virtual currency. A quarter of the survey participants report buying virtual currency at least once weekly, and 55% would rather earn virtual currency than purchase items with real money.

When it comes to ads in games, 45% are open to viewing in-game ads to earn virtual currency, 42% are more motivated to play a social game that offers real-world rewards, like a coupon or gift card, and 41% will review the game or spread the word through their social network page to earn virtual currency.


Click here to read more about the buying habits of online gamers.

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