Saturday, September 10, 2011

Social Media and the 'Power of The Force'

The Mets will try anything for a win--and to make their fans happy when they don't win.
Which is exactly why they are turning to Star Wars and social media to drum up business.

Well, 'Star Wars Night' is one thing and selling tickets on Groupon is quite another.

But, at least they are putting an effort into getting butts into seats at Citifield. If winning games won't d it (and they have actually been winning games) social media probably will.

The night will "celebrate" the September 16 release of the nine-disc Star Wars: The Complete Saga on Blu-ray, which has enraged many fans for its revisions. Darth Vader, Jedi and Stormtroopers will be at the stadium, fans are encouraged to dress up as Star Wars characters, there will be Star Wars trivia, and fans will get a commemorative t-shirt and a $5 donation to Stand Up To Cancer.

But wait! There's more! Besides Star Wars night, the Mets have been further branching out into social media...by selling tickets on Groupon. Metsgrrl was gravely disappointed, calling it "just about as far rock bottom as you can get."

But we have faith in Star Wars night, because if R.A. Dickey says it's "legit" and "fun," how can we argue? He poses with Darth Vader, names his bats after Tolkien references, and takes the train with plebs—we'd follow Dickey to the heights of Mt. Kilimanjaro.

Click here to read the entire article about the Mets' plan.



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