Between 2008 and 2010, the amount of social networking sites users decreased by around 10 percent for the age groups of 18-22 and 23-35. During the same time period, the amount of social networking sites users in the 50-65 age range rose from 9 percent to 20 percent.
The survey also shows that Facebook dominates the rest of social networking sites by a landslide. For those thinking that reaching people through Facebook for business is a waste of time, it may be time to think again.
The number of those using social networking sites has nearly doubled since 2008 and the population of SNS users has gotten older.
In this Pew Internet Project sample, 79% of American adults said they used the internet and nearly half of adults (47%), or 59% of internet users, say they use at least one of SNS. This is close to double the 26% of adults (34% of internet users) who used a SNS in 2008. Among other things, this means the average age of adult-SNS users has shifted from 33 in 2008 to 38 in 2010. Over half of all adult SNS users are now over the age of 35. Some 56% of SNS users now are female.
Facebook dominates the SNS space in this survey: 92% of SNS users are on Facebook; 29% use MySpace, 18% used LinkedIn and 13% use Twitter.
There is considerable variance in the way people use various social networking sites: 52% of Facebook users and 33% of Twitter users engage with the platform daily, while only 7% of MySpace and 6% of LinkedIn users do the same.
Check out the rest of the Pew Research survey by clicking here.