With a marching band.
That's right, DeFrancesco enlisted the services of the marching band of which he is a member to play his background music while he handed over his notice and marched triumphantly out of the hotel. He also shot a video of the experience he posted to YouTube, called "Joey Quits."
This was probably the only smart thing he did. His video has so far generated more than 2 million views, making it a viral hit. CNN has covered the story and the HuffPost has a one-on-one interview with DeFrancesco where he explains his reasons for quitting, and the way he did it.
Allegedly DeFrancesco has already scored a new job, but it is unclear what the long term implications of his stunt will be. Of course, the fact that DeFrancesco was so open about his intentions and seemed not to care who knew what he had done does speak volumes about his character, so maybe it will ultimately work in his favor when it comes to future employment.
Social media is arguably the most powerful communication tool ever created by humans. We can share stories, inform our neighbors across the street and around the world, and promote good causes. We can also use social media to further our own goals and help us feel empowered to improve our own lives.
How we use social media is almost as important as what we are using it for. Just remember, posting something online today might seem like a great idea; everyone wants a viral video hit, but eventually we might not be so ready to expose how we felt at a moment from our past, especially when we don't know where we might be in the future.
The numbers don't lie: Twenty-four-year-old Joey DeFrancesco has become a veritable Internet celebrity, a hero and a viral video sensation. The original YouTube video of "Joey Quits" earned more than 2 million views a week, which includes 18,092 likes and 438 dislikes and counting.
"I'm going to quit like that if I'm going to quit," one commenter said, echoing the wishful thinking of many.
"Joey is the hero of all downtrodden workers because he is the embodiment of 'take this job and shove it.' He's living out the fantasies of countless workers who also hate their bosses," said Allison Hemming, CEO of the Hired Guns, a digital marketing and talent agency.
Beyond resonating with millions of people, the video says a few things about how social media are changing the way businesses interact not just with customers but with employees, she said.
"Managers should remember that if you're terrible to your people while they are working for you, your formerly silent former employees will have a platform to out you in a potentially very public way. And that sentiment can effect your business too."
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