Thursday, October 6, 2011

Steve Jobs And Social Media

Looking back on the role Steve Jobs played in the advancement of personal computers and mobile devices in general it is easy to lose sight of his contributions to social media.

After all, if we all weren't walking around with an internet capable device in our pocket we might not be so inclined to use social media. It is my belief that if Apple hadn't rolled out the uber-successful iPhone we would not have seen the mobile devices arms race we saw over the last few years and the social media marketplace never would have had a chance to grow.

It is difficult to gauge to full impact of Jobs' influence in the digital landscape because his reach extended much beyond the hardware his company developed. It reached into the creative minds of the people who sued his devices to improve their efficiency, productivity and finished product; it reached into the darkened corners of offices and print shops, rejuvenated the print and photography industry and made color and design an integral part of the computing experience.

Steve Jobs was more than just the founder of Apple Computers, he was a visionary in the arena of digital technology and we all owe him a debt of gratitude.

Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

About a year ago I was diagnosed with cancer. I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas. I didn't even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctor's code for prepare to die. It means to try to tell your kids everything you thought you'd have the next 10 years to tell them in just a few months. It means to make sure everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes....

Click here to read more of Jobs' own words and watch the video of his speech.

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