Recently they made a change to their 'secret algorithm' which caused most users scores to plummet. Klout said they made the change to reflect a more accurate gauge of a users social media reach, but users have so far been unimpressed.
My personal Klout score dropped just nine points, but I have friends, social media professionals who are very active in their network; whose updates, Tweets and blog posts are traded around regularly, and yet their scores dropped 20 points or more.
I have been working hard to increase my Klout score by interacting with more people across more of the networks they monitor. I added and began using a Flickr account and an account at last.fm. My score actually went down.
I understand the importance of keeping their algorithm a secret. Google does the same thing. However, Google's algorithm actually works. When I search for something on Google I find it. When I try to increase my Klout score, nothing happens.
I am beginning to think Klout is just another one of those social media analytics tools which promises to deliver useable results but really just wants to gather more users and make itself seem relevant when it's actually not.
What do YOU think? Leave me a comment below.
As Sherilynn Macale wrote on thenextweb.com:
Quantity over quality
“My Twitter stream this morning seemed to consist of nothing but negative reactions to the recently rolled out Klout score changes. Friends of mine . . . reported score drops as high as 20 points. Others, disturbed by the sudden score nosedive, were quick to dismiss Klout’s supposedly ‘more accurate’ scoring model.”
Accurate in what sense? As pollster Brian Singh of Zinc Research told me recently, Klout’s main flaw is it measures quantity of publishing versus quality then uses that as a proxy for influence.
“Klout’s notion of influence values breadth of topics and nature of interaction,” says Singh. “It does not capture the important dimension of quality – the quality of the network nor the quality and richness of a personal connection.”
It all comes down to what you think influence is, and whether an algorithm can capture that.
Click here to read more about the fallout from the changes at Klout or leave a comment below.