Wednesday, November 16, 2011

More Doubt About Klout

The fallout from a changed system of measuring social media influence, combined with complaints of intruding into people's privacy are giving Klout a bad reputation.

The company is still pushing forward, still claiming it now does a better job of measuring social media influence, but a majority still seem just as unhappy as they were when they saw their scores drop 20 points or more.

Klout claims some users saw their scores go up, but I have not heard from any of those people yet. (If your score went up, please let me know.) I have heard from people whose score not only went down immediately after the change but are seeing their scores continue to drop despite a plethora of interactivity on Facebook, Twitter and LinkedIn.

Here's my take on the whole thing: Klout serves customers. Their customers are unhappy. They are doing nothing to satisfy their customers. Customers are likely to leave.

The only problem with my analysis is that right now there is no competition for Klout. There is Kred, but that site is so confusing (and lacking in any connectivity to anything but Twitter) that it can hardly be considered a competitor. So Klout users who are unhappy have no alternative; no means of doing anything about it, except throwing their hands up in surrender.

That situation is likely not to continue for long, however. Sooner or later (probably sooner) someone will come along and provide a social media measurement tool which works properly and satisfies users. Then Klout will really have a problem on its hands.

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