And the news is even better than many people have guessed it would be.
Many small and medium businesses have already begun embracing social media marketing techniques. Through the effective use of Facebook Businesses Pages, Twitter feeds and YouTube channel,s small business owners have been able to increase their visibility online, drive traffic and promote their brand, product and even their brick and mortar store front.
Social media marketing is only as effective as the social media manager employed to direct it, however, so results are not always guaranteed. In fact, we have seen several examples of misplaced Tweets and status updates driving away business just this year alone.
Despite these occasional mis-steps, the positive impact of social media marketing cannot be overlooked. Sure, a viral video hit can bring in huge numbers and generate advertising dollars, but just day-to-day social media management also has a definite long term positive impact.
As the use of social media across businesses is gradually being adopted SME's have seen an increase in the effectiveness of social media to help market their business.
According to a 2011 study of nearly 2,000 businesses by Constant Contact, an online marketing company for SMEs, results showed that companies had increased opinion that using social media was easy and not time consuming.
The study saw an increase of 24% of businesses reporting social media was easy to navigate and a 45% increase of businesses saying it worked well with customers. In the survey of UK and US businesses, 81% reported that they dedicate a significant amount of time to social media, which is up 8% from last year.
Click here to read more of this study.