Thursday, December 22, 2011

How Important Is Social Media Advertising?

I have a client who believes the best way to get the word out about his web site is through the use of SEO; press releases and blogs.
I have another client who feels the right path for his brand is using a well-managed social media marketing plan.

Who's right?

The fact is, social media marketing, whether through an interactive social media network or through the use of well-placed advertising on social media networks, is only as good as the management team responsible for it. With SEO everything is mostly automated; search engines find certain sites based on specific keywords, but the articles themselves may be poorly written or filled with factual errors creating a high bounce rate and an ineffectual web presence no matter how your page ranks.

Everything you do online is subject to this disclaimer: Quality is the first priority.

Information is the currency of the Internet, and the better quality information you provide the more effective your efforts at spreading your message.

That means your social media network will become popular if there is something there for people to read that is of interest to them. The same goes for the advertisements you place on the social networks. An ad that says "Earn Big Money-Click Here!" will likely be judged as spam by a good many web surfers who have long since learned not click anything they are the least bit wary of.
On the other side of the coin, all the SEO in the world will not lead to higher conversion rates if your product or your message is not a quality offering.

There is much to be gained from using both SEO and an effective social media marketing campaign. A two-pronged spear is likely to catch more fish, but in the hands of a professional, it might just catch three at a time.

A decade ago, enterprises had few options to advertise their product. Now, they have plenty of innovative advertising platforms where they can launch, promote their products/service with little or no investment. There is tremendous increase in the number of Internet users all around the world and this has led to remarkable increase in a user’s online social networking activity.

How innovative is your Marketing?
I believe there will be hardly anyone who uses the Internet and is not aware about social networking websites like Facebook, Myspace, Orkut, Google+, Linkedin etc. Social media, a word-of-mouth marketing from the online communities has become the cheapest medium to promote a product or service as it is available for free to everyone. It would not be wrong to say that today almost all Internet users have an active profile on at least one social networking site. These people can spend hours on these websites. These social networking websites are witnessing millions of hits each day and enable people to post any kinds of content like blogs, text, comments and videos etc.


Click here to read more of this article at BusinessInsider.com.

3 comments:

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Dheeraj said...

No doubt on the fact that social media is very important for businesses these days. You can't get 100% from your brand without using Social media marketing effectively