That's right--all that work you do expanding your social media network, making connections, gaining Friends and Followers and being added to Circles, can actually earn you a little money. If you don't mind sharing your personal space with a particular company or brand, you can earn money by promoting particular services, products or businesses.
There are a number of web sites devoted to helping social media users make a little cash. They work by matching advertisers with social media networks that properly reflect their demographic. You shouldn't expect to get rich quick doing this, however. Most advertisers will only pay a few bucks for a promotional Tweet (if that) or a review.
If you have a popular blog it is possible you might earn a few dollars more, but again, this means handing over a portion of your space, even if its just writing a dedicated post. You must also be careful about properly disclosing the fact you are a paid sponsor. You are forbidden by law to be paid for promoting something (anything) through your social network, blogs included, without a disclaimer that says you are being paid to do so.
With all this in mind, if you feel you'd like to give it a try, check out the following story from MarketWatch.com and let us know how you do!
1. Be Social: In the 2011 Social Media Sponsorship Survey, IZEA found that leading advertisers evaluate top blogs by the quality of the conversation, industry relevance and level of reader engagement and comments. Raw traffic and number of followers were number four on the list. Effective users of social media engage with their blog readers and twitter followers. A blog or twitter feed with few updates or limited audience engagement has reduced monetary value.
2. Start a Sponsored Conversation: Current bloggers can make money through sponsored blog posts and display advertising by connecting with top brands. Networks like SocialSpark.com make it easy to submit a blog, assess its value and begin accepting advertiser opportunities.
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