Thursday, December 15, 2011

SocialFolders Make Sharing Easier

If you do a lot of work online you likely use DropBox to store files and folders in the Cloud and easily transfer them between team members and work stations. DropBox is not the only cloud-based storage platform but it seems to be the most popular.

SocialFolders has taken this cloud-based storage approach and applied it to social media. It works much the same way as DropBox, allowing you to store folders and files online and share them between platforms. Only in this case the platforms you link are your social media network ad the stuff you are sharing are your photos, videos and links.

Almost all of us are currently maintaining multiple social media accounts and likely juggle our posts so we can share the information we post on one (say Facebook) with the people who we socialize with on another network (say, Twitter.) So far, SocialFolders works with Twitter, Instagram, SmugMug, Facebook, Flickr, Picassa, Google Docs and YouTube

SocialFolders offers to make this whole process a little easier. It automatically syncs all your content between your various social networks. If you load a photo to one service SocialFolders automatically loads it to all your other services. This automatic sharing feature is what makes SocialFolder a boon for some and a curse for others. Once again we have a service which promises to make our lives easier but only if we are interested in duplicating our messages across our entire social media network.

Surely many people will find this tool handy--including me. But I will bet you that at least a few people will turn away because they simply do not want to share this information across all their platforms. I can imagine however that as SocialFolders grows it will begin to recognize the needs of these users and offer a selective sharing functions. For now users can choose not to link all their networks to keep some from being included in the cross-sharing.


Even with this advantage, the question still remains why someone would need to backup all of their social media files in the first place. Isn’t the whole point of storing files in the cloud that they are accessible from everywhere and not lost when your computer gets stolen? And when is the last time that Facebook accidentally deleted its users’ content?

“People want to have their content in their hands,” Honigman argues. They upload it through mobile applications or its tucked somewhere in a web service that they don’t want to use anymore, and they want to get it back.”

Not only do they want to get it back, SocialFlow’s business model predicts, they want to get all of it back. The paid version allows users to connect 5,000 files instead of 500 and sync with all available services instead of just three.


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