Talk about a metric worth bragging about. The International research firm Deloitte just released their findings on a comprehensive research project aimed at determining the impact of Facebook on the European Union, and the results show that the impact is more than just an abundance of virtual farms and funny photos.
According to Deloitte, Facebook adds an estimated $25 billion to the European community (including Switzerland). This number translates to more than 230,000 jobs spread across the United Kingdom, France, Germany, Spain, Italy and the rest of the EU.
This economic impact is created both by the direct impact Facebook has in delivering an effective marketing solution and the multitude of industries which have sprung up in support of their platform, specifically the creation of apps and mobile solutions.
All of the people directly and indirectly employed either by Facebook or its support system add value to the EU economy because money earned there is money spent there. In this way Facebook has a legitimate claim as a serious economic driver for the European union, not just a "time wasting" social media platform.
In fact, the same argument could be made with almost every social media platform. Social media is one of the few industries which has seen massive growth over the past few years, providing new and innovative marketing solutions which have increased revenue for companies with a product or service to sell, and producing jobs and revenue of their own.
In this way social media is showing that it is so much more than just another Internet toy. It has real, measurable value for both the companies which wield it and those who create and support it.
And that's a metric worth mentioning. Over and over again...